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  • Past Review

    Exhibition Analysis:

    The 8th Shenzhen International Natural & Organic Industry Expo (for short NOPE2018) was held on November 4-6, 2017 in Shenzhen Convention & Exhibiton Center. The show collects the cutting-edge information about Natural, Organic, Ecological, Geographical iconic products, high quality foods and Ingredientl industry chain, which is an one-stop whole industry chain trading platform.

    The participation of the CNCA, COPA and Heilongjiang province, which makes NOPE gradually become a national, high end, professional expo in natural & organic scopes, also an important window for industry exchanges and product exports of high end ingredients and imported foods in shenzhen and even South China.

    The exhibition area of NOPE 2018 was 7500㎡with 226 booths, and 189 exhibitors from 17 different countries and regions, such as Russia, Malaysia, Taiwan, Hong Kong, Beijing, Shandong, Heilongjiang, Yunnan, Guizhou, Gansu, Jiangxi, Fujian, Sichuan, etc. participated in the exhibition.

    In addition, more than 17.5 thousands visitors and Buyer groups from 22 different regions,such as Hong Kong, Taiwan, Zhejiang, Hunan, Guangxi, etc. came and purchase in NOPE 2018.

    By participating in NOPE, companies could basically achieve the purpose of finding partners, purchasing, maintaining customer relationship and establishing brand image.

    Visitor Analysis (By Geographical Origins):

    The international visitors come from: Russia, Malaysia, Hong Kong and Taiwan.

    Domestic visitors come from: Beijing, Shandong, Heilongjiang, Yunnan, Guizhou, Gansu, Jiangxi, Guangdong, Fujian, Sichuan, etc.

    Visitor Analysis(By Job Title) :

    As the shown of buyer statistics, 64.8% visitors have decision making power on purchasing.

    Visitor Analysis(By Enterprises Title ):

    The visitors are dominated by food buyers, distributors and medium and high-end catering establishments, followed by department stores and gift wholesalers.

    Visitor Analysis (By Business Sectors):

    Through five years of growth and accumulation, NOPE CHINA has been widely recognized by the visitors for the professionalism of the organic industry. Up to 91.2% of professional buyers and consumers come to visit and buy for organic products; Compared with last year, there is a significant improvement in Vegetarian industry (account for 8%) than last year.

    Visitor Analysis (Visitor' Procurement Requirements):

    According to statistics, most visitors have high purchase demand, with a budget of CNY100,000 to 500,000 accounting for 25% of the total, a budget of more than CNY500,000 for 13%, and a procurement budget of over 1 million for buyers as high as 11%. What else, the estimated purchase amount during the exhibition reached more than 980 million.

    Photos of Some Professional Buyer Groups:

    Concurrent Events:

    1、Industry Focus in the Organic 3.0 Era - Technology and Market;
    2、Shenzhen Organic Products Industry Association Founding Meeting;
    3、Certification of the Ecological Standards and the Signing Ceremony of Cross-strait Mutual Recognition;
    4、Organic Charity Event - Flash Organic Kitchen! Eat for the Future!

    Promotion of NOPE 2018:

    NOPE2018 mainly relies on the strength of Professional and Cross-border Media, and through SMS and EDM, Wechat Moments and Tencent APP, Bus tail LED advertising, News push, etc. Compared to previous years, the promotion coverage is wider, and the advertising receiving group is more targeted.

    1Joint with professional and cross-border media. Cooperating with the professional media of the Organic Lohas Industry, "Organic" and the popular mass print media "Readers", continue to expand influence in the industry and public;

    2、Through big data marketing, and multi-level, all-round advertising channels of WeChat Moments,Tencent APP and so on, to increase the exposure of NOPE 2018, which was more than 1 million times. Among them, the spread of WeChat Moments were more than 800,000 times, and there were 38,196 clicks for poster advertising of NOPE 2018 on Wechat Moments, which had a high conversion rate. The exhibitors and partners such as Shenzhen Convention and Exhibition Association, Poverty Alleviation Zone, United Front Work Department, etc. also made their efforts to promote the exhibition;

    3、SMS & Partner data pushing according to the company's existing active data, and cooperating with peer partners (focusing on Guangdong-Hong Kong-Macao greater bay are). More than 100,000 SMS and 200,000 active data of Catering, Hotels, Restaurants, Organic Food Agents, Distributors, Channel Dealers, etc., were sent. And 600,000 data were pushed in total;

    4、The LED bus tail advertisements continued to be launched before the exhibition, and Bus routes covered the whole Shenzhen, such as 26, 38, 3, 70, 71, 82, 8, M105, M106, M240, M240, M392, M488, etc.. The content of the advertisements includes various themes in the exhibition such as Natural & Organic, High-end Ingredients and so on;

    5、Two rounds news pushing per time before and after the exhibition to exposure the exhibition from multi-angle. The platforms include toutiao, yidianzixun, Baidu, QQ, UC, iFeng, Sohu, etc., the exposures reach to 10 millions times.

    6、On-site interviews and TV reports were strongly supported by TV stations such as Guangdong TV and TVS, etc.;

    7、The official Subscription propagating of NOPE, Promoting the latest news about exhibitors, and greatly increasing the exposure of exhibitors and organizers.

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